Time to do a spot of gardening?
It’s around this time of year articles about what are the biggest challenges facing marketers in 2013 start sprouting like weeds in a garden. And, like weeding a garden, you need to work out what will...
View ArticleAre you a Rip and Bust Marketer?
I recently got a new car, which is a bit flasher than our old one with lots more features and buttons. One of the new buttons was cruise control. Not having used cruise control much before I wanted to...
View ArticleSmarter Data 2013 Wrap Up
This year, the Marketing Association’s ‘Smarter Data’ event became an exploration of the various permutations of data and how these developments are shaping the digital world that we exist in. The...
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The ANZ and National Bank branding decision
When The National Bank and ANZ were combined all of their banking products and services changed. It was the largest, most complex project of its type ever undertaken in New Zealand – and had to be...
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